The sea promenade called Riva is a wonderful place to walk around and enjoy its beautiful green parks and palm trees. It is a first class city promenade with a view of the Zadar Channel, the islands of Ugljan and Pasman and the open sea to the northwest.
The promenade was constructed in 1874 after the city fortification walls were torn down and the city's outright development towards the sea began. In 1906, 18 beautiful public buildings and flats were constructed, as well as a dock for fast ships. During World War II many of these buildings were damaged or destroyed in the bombardment, and were later either reconstructed or partially replaced by horticulture.

The Sea Organ successfully brought to life the far end of the Riva, drawing tourists and locals alike. It is now a center for gathering, a good destination on a walk through town, and also a great place to enjoy Zadar's exceptional sunset.